A dedicated merchandise store for India Squadron alumni of the National Defence Academy, enabling members to order approved merchandise individually throughout the year while iLogo manages production, payments and direct delivery.
Challenge
- India Squadron alumni wanted access to their merchandise beyond individual reunions and one-time group orders
- A traditional bulk-order model would require someone to collect orders, sizes, payments and delivery details
- Maintaining inventory would create the risk and cost of unsold stock
- Alumni needed the flexibility to order merchandise individually when they wanted it
Instead of organising a new bulk order every time,
India Squadron alumni have an always-available merchandise store
where members can order individually throughout the year.