Designing and Delivering Sunburn Festival Merchandise at Scale
Large Events
Festivals & Concerts
On-ground Merchandise
High-volume Sales
A high-volume festival merchandise program where iLogo designed, manufactured, and managed online and on-ground merchandise sales for Sunburn, one of Asia’s largest music festivals.
20,000+Daily Footfall
3 DaysFestival Duration
Multiple ProductsMerchandise Range
Challenge
High-volume merchandise demand across a multi-day music festival
Large daily footfall requiring rapid stock movement and replenishment
Need for designs that matched Sunburn’s brand and audience expectations
Coordination between online pre-orders and on-ground merchandise sales
Strict timelines leading up to the festival dates
Solution
End-to-end design and manufacturing of official Sunburn merchandise
Curated product mix including t-shirts and event apparel
Advance production planning to handle peak festival demand
Integration of online merchandise sales with on-ground fulfillment
Operational support to manage inventory flow during the event
Impact
Smooth merchandise operations across all festival days
Strong merchandise sales despite high crowd volumes
Consistent quality and branding across all products
Successful execution for one of Asia’s largest live music festivals
A distributed corporate merchandise program that enabled individual online redemption and worldwide delivery of branded hoodies and t-shirts to over 1,000 employees during Covid lockdowns.
An end-to-end reunion apparel campaign that enabled individual ordering, premium custom polo shirts, and seamless worldwide delivery for the 88th NDA Silver Jubilee alumni.
